Why shampoo is the wrong choice
Hair shampoo is designed to strip scalp oil. Beard hair is thicker and drier, so the same product removes too much and leaves it stiff.

A beard likes being washed, but shampoo dries it out. Small, frequent tidying beats rare, drastic intervention.
Hair shampoo is designed to strip scalp oil. Beard hair is thicker and drier, so the same product removes too much and leaves it stiff.
Combing orders the direction of growth, lets the skin underneath breathe, and lifts dead skin to the surface.
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